Agnew::Beck Consulting
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Portfolio Project

Alaska’s Rainforest Islands Marketing Strategy

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Client: State of Alaska Department of Community, Commerce and Economic Development

Location: Southeast AK

Project Date: 2006

Project Lead: Ellen Campfield Nelson

Sector:
  • Economic Development
Services Provided:
  • Data Analysis & Market Research
  • Design & Communications
  • Public Engagement

Agnew::Beck helped the communities of Petersburg, Wrangell and Prince of Wales Island develop a Central Southeast Alaska Marketing Strategy to improve the visitor industry in the region. As part of this marketing effort, sparked by the coming of a new regional ferry system in Central Southeast Alaska, a series of stakeholder meetings were held to identify tourism resources and tourism issues in the area.Chris Beck facilitated these meetings which ultimately led to preparation of a regional branding brochure, for advertising and educational purposes, to promote Alaska’s Rainforest Islands and Southeast Alaska’s new inter-island ferry route.

Rainforest Islands brochure

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