Joanna Madden has a background in leading entrepreneurial organizations and projects from concept to realization. A 13-year veteran of the outdoor products industry, her career spans strategic marketing, branding, product development and management, sourcing, building internal teams, managing and educating contracted representatives. She has provided support to start-up enterprises in business planning, efficient growth solutions and customer relationship management. As an active member of the community, she draws on outreach and management principles to support a variety of nonprofit endeavors. Joanna uses business fundamentals as the launch-pad to impactful endeavors.