City of Soldotna Identity and Supporting Materials

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Agnew::Beck created a logo, graphic standards manual and updated templates for documents such as business cards and letterheads for the City of Soldotna. Working closely with a logo review committee that included a City Council member, employees of various established local businesses, and two City administration staff, the team met many times to create and review different concepts before deciding on the final version. Initially, the team was focused on featuring so many aspects of Soldotna life that the logo began to feel cluttered. By going through the design process with Agnew::Beck, the team agreed that the simplest solution was also the best solution. For the final concept, a stylized river shaped was selected. The river represents the community as a whole and speaks to the past and the future of this growing community.