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Agnew::Beck worked with the State of Alaska’s Obesity Prevention and Control Program to develop a marketing strategy and branding for the Alaska Alliance for Healthy Kids. We worked with the taskforce to develop their name, tagline, logo and website (akhealthykids.org). The website was designed to focus efforts to reverse increasing rates of overweight and obesity among children, and to encourage a team approach and partnership involving education, public health, and other governmental agencies in this effort. The site is built using WordPress and features a responsive design that automatically adjusts the layout to be optimized for viewing on screen, tablet and phone.