The City of Soldotna hired Agnew::Beck to lead a consultant team to develop a downtown improvement plan that fosters a stronger downtown identity and more walkable and attractive commercial area. The Soldotna Downtown Improvement Plan implements the high priority economic development goal articulated in the community’s comprehensive plan, Envision Soldotna 2030 “To promote development of a downtown area that attracts both visitors and residents.” The plan served as both a high-level roadmap outlining a vision for Soldotna’s downtown as well as a clear, implementable list of enhancements to its current appearance. Agnew::Beck, along with Casey Planning & Design, Kittleson Associates, and Merje developed the Soldotna Downtown Improvement Plan with a focus on near-term projects to enhance the visual appearance of the community. The plan created a stronger, more distinctive visual image and brand for downtown Soldotna. The projects presented a design language for the community and provided visual continuity with gateway, landscaping, and wayfinding improvements. Agnew::Beck worked closely with a community-based project planning team that had broad representation from Soldotna’s thriving small business community. The planning team provided input at key points along the way and acted as a liaison group representing community views. The plan recommendations received a strong endorsement by the Soldotna Planning and Zoning Commission.