Client: Alaska Marine Conservation Council
Project Date: 2015
Project Lead: Shelly Wade
In 2014, the Alaska Marine Conservation Council (AMCC) celebrated the organization’s 20th anniversary. As part of this milestone, AMCC sought to prepare an updated strategic plan for their next five years, 2015-2020. Agnew::Beck was hired to assist the Alaska Marine Conservation Council through the planning process. To kick off the effort, Agnew::Beck facilitated a half-day board training and strategic planning work session with the AMCC Board of Directors. The group identified a broad range of past and current stakeholders and partners as individuals to interview. To increase their engagement in the process, a small group of current AMCC board members conducted a portion of the interviews. To build capacity and help them prepare, Agnew::Beck conducted an interview training with board members. The focus of the training was how to effectively conduct qualitative interviews, and to review a series of templates and tools Agnew::Beck developed for the interview process, including recruitment scripts, interview templates, and a tracking spreadsheet to provide additional support to the process. Agnew::Beck conducted a majority of the over 30 scheduled interviews and compiled the results into an “emerging themes” document that acted as the foundation for the revised 2015-2020 strategic plan. Later, Agnew::Beck facilitated a visioning session with AMCC current and former board members and staff, along with funders, partners and other key stakeholders. Agnew::Beck worked with AMCC to condense the results from interviews and the visioning session into a succinct strategic plan.