Outreach + Strategic Planning for Tobacco Prevention and Control

Leadership to Eliminate Alaskan Disparities (LEAD)
Agnew::Beck assisted the Tobacco Prevention and Control Program to identify and address health disparities in tobacco use through a smart, well-crafted strategic plan. The ultimate goal of this project is to reduce disparities in tobacco use to improve health outcomes for individuals and communities. Agnew::Beck provided five related types of service: 1) strategic planning, 2) meeting organization, facilitation and follow-up; 3)technical assistance in support of coalition and program growth and development; 4) program evaluation; and, 5) communications, graphic design and document production. The project also built effective working relationships within the Leadership for Eliminating Alaskan Disparities (LEAD) Workgroup and with Tobacco Prevention and Control program staff to build momentum to implement the plan and affect positive change. Agnew::Beck continues to support the TPC program by providing project management, coordination, and support to the LEAD Workgroup and the four goal subgroups as they implement the LEAD Strategic Plan. Implementation primarily consists of volunteer subgroups working to follow the action plans developed during the strategic planning phase of the project.

Alaska Tobacco Prevention and Control Program Strategic Plan and Implementation
Agnew::Beck is one of a team of three firms hired by the State of Alaska Tobacco Prevention and Control (TPC) Program to provide strategic planning, coordination and technical assistance services over a three-year period. Agnew::Beck leads the strategic planning component. During 2010 and 2011, Agnew::Beck completed an assessment of all of the program components against the four program goals set by the Centers for Disease Control and Prevention for comprehensive state tobacco programs. The findings of the assessment form the basis for the strategic plan completed in 2011 that will guide the program over the next three years. Agnew::Beck also provided support and staff training to help the TPC program to implement the strategic plan and to align operational processes with strategic goals, including identifying several indicators to measure program outcomes and a comprehensive work plan to guide the program’s re-alignment to a regional grant framework.

Mission 100
Mission 100 (M100) is a strategic and ambitious public health initiative funded by the Alaska Tobacco Prevention and Control Program. The goal of M100 is to trigger statewide systems change amongst health organizations and health providers. The M100 team works directly with health organizations to assist with the implementation of clinical best practices guidelines for tobacco.  The project team has created a multi-year framework for raising awareness about the benefits of tobacco free campus policies and provider adherence to the ask, advice, refer process. Since its inception, the team has launch a comprehensive outreach campaign and developed a program that offers technical assistance free of charge to all health organizations interested in achieving tobacco-related systems change. In 2012, M100 expanded its target audience to include substance abuse and behavioral health treatment providers. Agnew::Beck manages the work of team members from five organizations and coordinates outreach efforts and technical assistance delivery.