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Agnew::Beck worked with the Alaska Family Medicine Residency to redesign their website (akfmr.org). A major goal of the redesign was to develop a fresh look to attract potential applicants to the residency program. Agnew::Beck gathered information from current residents and staff to establish the key marketing messages and functionality of the website. The final site emphasizes current residents and their biographies, program highlights and a strong social media presence, all of which had been key factors that influenced current residents to apply to the program. The website was built in WordPress and current Residency staff update the site regularly and use it as one of their main marketing tools.